The approach to influencer marketing for the stress test was based around awareness and careful targeting. These paid placements were a crucial part of maximising sign-ups to the stress test and proved to be incredibly valuable to the campaign. We also ran site takeovers and paid content on relevant MMO and PC gaming-orientated websites such as MassivelyOP,, and PC Gamer.

The response to this campaign was great, with the announcement of the stress test being picked up organically by outlets such as WorthPlaying and WePC. We rolled out a press release for the stress test to all relevant news outlets, from top-tier gaming press to MMO-focused sites. When looking at the press side of things for this campaign, we focused on both free coverage and paid placements to maximise awareness for the stress test.

These campaigns were a success and drove hundreds of thousands of impressions and clicks and helped to ensure that the stress test event was a success. The social media ad campaign consisted of a few different videos that showcased the game and gave the audience vital information about the stress test, driving them to sign-up for the stress test on the Mortal Online 2 Steam page. When looking at paid media for this campaign, we knew that creating engaging, yet informative ads was going to be key to ensuring the best ROI and results for our client.

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